Direct Marketing Campagins

All those direct marketing mailings that you have been getting recently are becoming harder and harder to convert. I just talked with my Aunt whose company sends these out to foreclosed homes. If the homeowner replies, she follows up on these sales leads and sells them mortgage insurance. However, she has been getting less and less of these leads because of the direct marketing the company does for her. Lead Dogs has published 10 ideas such as Having an offer and not hiding it, and using telemarketing before and after the campaign. I emailed her these tips and wonder if they will help her company at all, I hope they do!